International Fairs and Promotion

Burcu Ocak Arıcı

In line with OSTİM Technical University’s vision for internationalisation, the department is responsible for enhancing the university’s global visibility, strengthening brand awareness in target countries, strategically increasing the pool of prospective international students, and effectively planning and executing the university’s international exhibition, promotion, collaboration and representation activities. 

The task is carried out in line with the university’s Internationalisation Strategy, International Marketing Master Plan, the YÖKAK quality assurance system, accreditation processes and the outputs of the Unit Self-Evaluation Report.

Duties and ResponsibilitiesGlobal Communications, Stakeholder Management and PartnershipsEvent, Exhibition and Promotional OrganisationsDigital Marketing, Data Analysis and Performance Management

Duties and Responsibilities

  • Prepares and implements the annual International Fair and Promotion Plan in line with the University’s international promotion and student recruitment strategies.
  •  Develops country-specific promotion strategies for target countries (Turkic Republics, Central Asia, the Gulf, Africa,America, Europe etc.).
  • Coordinates with the Internationalisation Unit, the Directorate of Press, Public Relations and Promotion, the Erasmus Office, Student Affairs and other relevant units.
  • Establishes the calendar for overseas fairs and promotional activities; manages registration, logistics, travel, budgeting and representation processes.
  • Represents the University at international events, fairs, official visits and networking meetings, or appoints representatives to do so.


Global Communications, Stakeholder Management and Partnerships

  • It maintains effective communication with education attaché offices, embassies, partner universities, agencies, secondary schools, colleges and education consultants.
  • It supports the promotional processes for the university’s international partnerships, bilateral agreements, student and staff mobility protocols, and joint projects.
  • Coordinates the production of promotional materials in English, Arabic and other necessary languages (Russian, Farsi, etc.): (brochures, catalogues, landing pages, videos, promotional films, social media content, etc.)
  • Manages the translation, copywriting and content verification processes for overseas promotional campaigns.
  • Maintains direct communication with prospective international students, agencies and international exhibition companies via WhatsApp, email, digital chat, and Zoom/Teams meetings.

Event, Exhibition and Promotional Organisations

  • Manages all operational processes relating to the international fairs, summits, conferences, promotional seminars and school visits in which the university participates.
  • Ensures the design, installation and technical infrastructure coordination of promotional stands in accordance with the corporate identity guidelines.
  • It manages pre-fair preparation plans, operations to be carried out during the fair, and post-fair reporting processes.
  • It oversees the procurement and dispatch processes for promotional products, promotional materials and digital content.
  • It organises “cultural welcome events, orientation days and settlement guidance activities” for international students.

Digital Marketing, Data Analysis and Performance Management

  • Coordinates the execution of digital advertising campaigns (Google, Meta, YouTube) targeting specific countries.
  • Analyses data relating to international student applications, website traffic, social media engagement, trade fair leads and the performance of partner agencies.
  • Prepares an International Promotion Evaluation Report following each trade fair and event, and submits it to the General Secretariat and the Rector’s Office.
  • Regularly monitors internationalisation KPIs (number of applications, conversion rate, country-specific reach, fair efficiency, satisfaction reports).
  • Researches new fairs and events based on KPI results for target markets.
  • Holds the authority to represent the University at international fairs and promotional events.
  • Possesses proficiency in a foreign language.
  • Has the authority to undertake procurement, request quotations and prepare for decision-making regarding international promotional materials, promotional products and trade fair participation processes.
  • Is involved in communication and contract preparation processes with education agencies, trade fair organisers, media agencies and overseas stakeholders.
  • Represents the university on domestic and international assignments as required.